Aer Lingus U.S. Marketing
Awareness and direct marketing campaigns to drive brand awareness and ultimately bookings of American travelers to Ireland and multiple destinations throughout Europe via Aer Lingus Airlines.
Concept: Go When Others Don’t
You don’t travel to sightsee. You travel to discover. You collect experiences, not souvenirs. The Mona Lisa, Big Ben and the Blarney Stone are all on your list. But you don’t want those moments muddied by flash photography, finnicky children and inescapable crowds. You want the Louvre without the lines. Barcelona without the bull. Piccadilly without the circus. Your idea of a getaway is blending in and rubbing elbows with the locals, not the tourists. So don’t be another tourist. See more, pay less and go when others don’t.
Concept: Treat Yourself
Europe is so close, and so inexpensive right now thanks to Aer Lingus. No one can say anything about you taking a nice trip. After all, you took care of everyone and everything during the hectic holiday season. So why not treat yourself to a cheeky jaunt? You’re just popping out for Italian or having a lovely cup of English tea. Like you normally do. But in Europe.
Concept: Warmth is Waiting
Warmth is the morning sun on your face. It's an unexpected smile from a person on the street. It’s how we define perfect weather — those few precious weeks before it gets hot. Warmth is how it feels when you’re greeted on Aer Lingus airlines. March is when we crave warmth more than anything. That’s why Aer Lingus is offering amazing deals for summertime trips.
