Boy Scouts of America - Atlanta Council - Recruitment Marketing Campaign
Due to the effects of COVID-19, the Atlanta Area Council Boy Scouts has had to pivot away from their more traditional recruitment efforts (e.g., presenting at elementary schools, holding recruitment events, etc.) and has seen new membership enrollment numbers drop by 90% compared to previous years. Our Goal was to help increase Cub Scout enrollment with an ambition to get to pre-2020 levels.
