Dick’s Sporting Goods - Sports Matters Website
Dick’s Sporting Goods (DSG) was interested in redesigning its SportsMatters.org website. The objective of the website is to provide an information hub to generate awareness of the Dick’s Sporting Goods Foundation, provide a mechanism for potential donors to learn more about the organization and potential youth sports organizations to seek funding for their respective organizations.
DSG asked to improve the web experience through enhancement of the site’s architecture and visual design. The result was a mission-focused site that simplified the navigation, re-focused the messaging and elevated the foundation to a premium feel worthy of the noble cause.
