Jamaica’s global advertising campaign
It’s time to come back. Not just to all the wonderful places you can go in Jamaica, but to all the places you can discover within yourself. Like how to be more adventurous, how to feel curious, how to be lively, laid- back, romantic. We’re positioning Jamaica as a destination that can help us gain what we’ve lost as a result of not traveling over the past few years. And help us feel like our best selves again.
We developed of a custom font that we called “Curious,” because that’s the feeling we want to evoke in people after seeing our campaign. Our font is designed to uniquely complement our photography with the personality and charm of Jamaica. Lockups were crafted for 35 English headlines and translated into 8 other languages.
Print Campaign Posters
Print & Digital Posters
Display & Social Media
On Location
