WB Next Generation Viewing Experience
Warner Brothers created a set-top viewing experience in which users could watch the movie and view bonus features related to the scene on-screen. The experience was limiting and cumbersome. With a shift in client focus to solve for a tablet experience, we reinvented the UX to be a more intuitive behavior-based user flow. The solution (which beat out 5 leading creative agencies) was an streamlined way of interacting with the features of this next-generation viewing experience by leveraging the gyroscope/accelerometer functionality, where users are never taken out of the movie while navigating through bonus materials.
An Improved In-Movie Viewing Experience
Simply rotating the device to portrait mode would engage the live in-scene extras without pausing the feature eliminated second screen usage
Bonus Content Re-imagined
Exploring the multifaceted extra content was presented in a scaleable design
